Omar Yunes is a Sushi Itto franchisee who won the Best Franchisee of the World (BFW) Award in Italy in December of 2015. He started in the business of Japanese food when he was 21 and since then he has become the owner of 13 franchise units in Mexico City, Puebla and Veracruz. These units make up about 10% of the total franchises of the Sushi Itto brand. Yunes is proud to represent Sushi Itto and recognizes that this award is not only his alone, but it also belongs to his 400 collaborators at his 13 locations and the possibility to innovate which Sushi Itto allows.
In the 2015 BFW edition, there were representatives from 34 countries with strong players from countries such as Argentina, Brazil, France, Hungary, Italy, Mexico and Portugal. The evaluation criteria for the Best Franchisee of the World Award was the franchisee’s influence in the franchise network, knowledge, saving methods that were implemented, employee motivation, direct improvements and proposed model improvements. The judges of the Mexican contestants were representatives from the University of Anáhuac (Universidad Anáhuac), the Mexican Franchise Association (Asociación Mexicana de Franquicias), business executives and entrepreneurs
According to Diego Elizarrarrás, the organizer of BFW Mexico, Yunes won the award because he was an important factor in creating a way of managing information and control systems that allow the brand to measure the success of franchise units with clarity. In addition, he says that Yunes helped put Mexican franchise businesses in the global scenario.
Omar Yunes is a Mexican business executive and has drawn global attention to Mexican Franchises. He has strived to promote teamwork in his franchise units in offering clients excellent service as well as exceptional food and hospitality. Omar Yunes is a prominent figure in Mexico and has been recognized for is exceptional results in making Mexican franchises reach global levels.