JustFab and Fabletics are Wins for Women

Both the JustFab and the Fabletics platforms are great for women around the country who simply do not have enough time to be able to take care of themselves and try to make sure that they are doing things the right way when it comes to the clothes that they wear. From working out to finding the perfect shoes, JustFab and Fabletics are designed in a way that allow women to have convenience. When Don Ressler started the idea for the brand, he wanted to be able to make sure that women were getting the most convenient options and that they would be able to get the clothes and shoes that they needed to feel good about themselves.

When Don Ressler came up with the idea behind the brand, he wanted to start out with a way to get to know the women who were going to be buying the clothes. That looked like a quiz that women could take when they got onto the site. It would ask some questions that most women would probably expect -size, mostly. What many were surprised with were the style and personality questions at https://pando.com/2014/08/28/breaking-justfab-raises-85m-at-what-sources-say-is-a-1b-valuation/. It dug deeper into the women’s personalities to get to know them better and help them figure out what they would like to be able to get from the sites.

From there, Don Ressler created a team of stylists who would use these quizzes to help decide which outfit or shoe choice the woman would get that month. In general, the choices would be between about 5-10 different ones that they would match perfectly to the women. The style quiz at the beginning would help to make that distinction. Of course, if a customer did not like that month’s pick, she could choose a different one or choose not to receive one during that month at all.

There are so many things that go into creating a good business and it seems that Don Ressler has nailed all of them. He wanted to be able to make sure that women were getting what they wanted with a convenience that is unparalleled on Zimbio.com. He also wanted to make sure that they would be able to do more with the options that they had so that they would be able to get the most out of the experience that was offered to them from JustFab or Fabletics. The platform made it easy for them to do. Read more on apparelnews.net

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