Evolution of Smooth, commonly known as EOS, is taking over the lip balm industry in a short amount of time. The company has only been in business for around seven years, and in this time, EOS has managed to become the second best-selling lip balm in the United States, selling more products than legendary brands like Blistex and Chapstick. EOS got its start when the lip balms were initially sold and Walgreen’s. Now, EOS balms are common inventory for Walgreen’s, Walmart stores and Target, as well as other beauty and department stores.
Sanjiv Mehra is one of the founders of EOS lip balm, and shares that the company hasn’t revealed too much about its success and inner working until now. Mehra states that EOS has been focused on creating and delivering top-notch products for the public, but he now reveals that EOS current sells about 1 million items each week. The company is now worth around $250 million, and is set to be at the forefront of the growth of the lip care industry, which is set to be worth $2 billion by the year 2020.
In addition to lip a balm, EOS also makes shaving creams and hand lotions that are made from organic and natural ingredients. For additional information, visit www.evolutionofsmooth.com.