Banco Bradesco’s CEO To Be Appointed From The Bank’s Pool Of Talent

Lazaro de Mello Brandao, former chairman of the board of directors of Banco Bradesco SA, resigned on October 11, 2017. Brandao, 91, deserved a break after serving at the bank for 74 years. Although Brandao began his career at the Osasco based Bradesco as a clerk in 1943, he never stopped rising through various ranks at the bank. His big break came in 1981 when Bradesco named him the second CEO of the bank, replacing Amado Aguiar. 10 years later, the bank management settled on Brandao to chair the bank’s board, once again taking over from Aguiar who was also the founder of the bank. Between 1991 and 1999, Brandao was both the chairman and the CEO of Bradesco. While he stepped down as CEO for Marcio Cypriano in 1999, he continued serving as chairman until his recent resignation.

Brandao’s resignation meant that the bank ought to move swiftly and appoint his successor. However, it appears as if Bradesco had foreseen Brandao’s stepping down as Luiz Carlos Trabuco, the CEO of Bradesco, was immediately named the new chairman of the bank. Until his tenure as CEO elapses in March, Trabuco is doubling up as the chairman and CEO of the financial institution.

Although appointing a Brandao’s successor was a walk in the park for Bradesco. The bank has remained mum regarding the appointment of a new CEO. The bank is known to choose CEOs from its high ranking executives and speculations are rife that seven executives are presently under consideration. They include

• André Rodrigues Cano
• Octavio de Lazari
• Marcelo de Araujo Noronha
• Josué Augusto Pancini
• Domingos Figueiredo Abreu
• Alexandre da Silva Gluher
• Mauricio Machado de Minas
Whoever the bank will settle on must embody Bradesco’s DNA seen in other CEOs. The bank will not consider professionals in competing or related institutions.

Read more: Bradesco: New president to leave executive body, says Trabuco

Luiz Carlos Trabuco became the fourth CEO of Bradesco in 2009, succeeding Marcio Cypriano. At the time of assuming office, the world economy, Brazil’s economy included, was experiencing a downturn whose effects were felt at the bank. Also, Bradesco was experiencing a unique challenge as the merger between Itaú and Unibanco had created the formidable Itaú Unibanco threatening Bradesco’s control of the Brazilian banking sector. However, Trabuco was not cowed. He initiated projects aimed at making Bradesco triumph over Itaú Unibanco. Some of the projects include the creation of Unibrad corporate University to foster professionalism and quality service delivery among Bradesco’s employees according to GlobalCCU Awards recently named Unibrad the “Best Corporate University in the World.”

A more direct swing at Itaú Unibanco occurred in 2015 when Trabuco and Brandao settled on acquiring the retail unit of HSBC Brazil for $5.2 billion. With the acquisition, Bradesco ranked better than Itaú Unibanco in the number of branch network, number of account holders, and total investment funds. Although Itaú Unibanco remained the market leader in assets, deposits, and loans granted, Bradesco is closely trailing it. As the chairman of the bank, wielding more power and influence, Trabuco is likely to initiate projects or acquisitions that will propel the bank to the helm of Brazil’s financial sector.

Contrary to popular beliefs, Trabuco is not an accountant, an engineer, or a financial analyst. The 66-year-old executive studied philosophy at Sao Paulo State University. He later pursued socio-psychology at Fundação School of Sociology and Politics. During his 48-year-career at Bradesco, Trabuco has been recognized by various institutions and publications. In 2016, Trabuco was among the Forbes Magazine’s “Best CEOs in Brazil.” Isto É Dinheiro Magazine had named him the “Entrepreneur of the Year,” in the finance category a year earlier. Trabuco won the Don Quixote Trophy in 2009 among other awards.

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Lori Senecal Gives Sound Advice Concerning Education and Career Advancement

When it comes giving sound advice on women economic empowerment, Lori Senecal understands the art. Lori Senecal advanced her education and career amidst adversities in a world where men solely dominated the work industry. Lori Senecal is an executive career woman who works round the clock to pave the entrepreneurial path for young and mature women who find it challenging to advance their career education. She does this by giving educative talks. As a pioneer in developing innovative strategies for advertising techniques, Lori Senecal specializes in generating innovative solutions for solving problems in advertising agencies.


Her experience in solving issues led to her appointment as the global chief executive of CP+B. This agency is well known as Crispin Porter + Bogusky. Formerly, she served as the global executive chairman of KBS, prominently known as Kirshenbaum Bond Senecal. There is an element in her that people find interesting. Lori Senecal does not settle for anything put perfection. She does not stay in her comfort zone by any means. This can be termed as the most attributing feature for her success. The executive chairman of KBS has expanded the mission of the company through her work ethics and determination.


In an article on Adage, the alumnus of McGill University was the president of the office of McCann Erickson in New York. In the company, she initiated the growth of prominent brands in the world like Coca-Cola. She also developed successful advertising campaigns for Xbox. Her fluency in French speaks volume about her passion for giving advertising a different approach and style. She is famous for her creativity, unique style and relentless nature in addressing challenges. Under her leadership, KBS has become a top-ranking agency in the advertising industry. The company has approximately 800 employees. She developed the interest to be an entrepreneur when she was in high school. You can visit Fast Company to know more about Lori.


As the chief executive officer of CP+B, Lori Senecal oversees the growth and expansion of the company. She coordinates the firm’s international offices and drives the agency’s global development. Lori has been a supportive leader of CP+B since 2015. She made a great impact on the culture of the business. More details can be found on Inspirery.