Evolution of Smooth, commonly known as EOS, is taking over the lip balm industry in a short amount of time. The company has only been in business for around seven years, and in this time, EOS has managed to become the second best-selling lip balm in the United States, selling more products than legendary brands like Blistex and Chapstick. EOS got its start when the lip balms were initially sold and Walgreen’s. Now, EOS balms are common inventory for Walgreen’s, Walmart stores and Target, as well as other beauty and department stores.
Sanjiv Mehra is one of the founders of EOS lip balm, and shares that the company hasn’t revealed too much about its success and inner working until now. Mehra states that EOS has been focused on creating and delivering top-notch products for the public, but he now reveals that EOS current sells about 1 million items each week. The company is now worth around $250 million, and is set to be at the forefront of the growth of the lip care industry, which is set to be worth $2 billion by the year 2020.
In addition to lip a balm, EOS also makes shaving creams and hand lotions that are made from organic and natural ingredients. For additional information, visit www.evolutionofsmooth.com.
Wengie’s fun and easy to watch YouTube video “10 Hair HACKS every LAZY PERSON Should KNOW!!!” shows how to get fun, sophisticated style with some simple tips anyone can follow. Starting with the basics she recommends getting proper nutrition. She shows the battles we all have with ourselves about eating right and taking supplements to support healthy hair and skin. She does this by talking to a less than perfect version of herself throughout the video. This keeps the video entertaining and relatable.
She suggests the use of sulfate free shampoo to protect your expensive hair color from washing down the drain. This is how Wengie protects her vibrant “unicorn” hair. Several other tips she covers, relate to tools and unique ways to use them, or substitutes when the preferred ones aren’t available. She also shows quick, easy ways to keep from losing track of bobby pins, which always seem to vanish right before your eyes, using Tic Tac containers or magnetic strips. Or if you don’t have a clear hair elastic for the end of a braid she shows how to use a bobby pin vertically and camouflage it with a section of hair. She gives a tip on hands free use of a hair dryer that allows you to use the time to apply makeup.
Wengie’s hair styling tips are the best part of the video. For people unable to braid she demonstrates a technique involving splitting the hair into two sections and alternating tying it up in an elastic. The result is full looking expert “braid.” Another style she illustrates using a rolled up sock to form a loose, full, messy bun that is sophisticated enough to wear to a wedding. All of these and more make this Wengie video a great one to watch for anyone looking for a few quick, fun tips to streamline their haircare routine.