Brazilian businessman Roberto Santiago is the owner of two of the country’s largest and most popular malls. They are Mangabeira and Manaira shopping malls. The Manaira Shopping Mall opened in 1989. It is 75,000 square meters in size and has about 300 stores. Located on Joao Pessoa’s north coast between the beaches and the city center, the mall was designed to meet the needs of the entire family. The mall took two years to build. In addition to a wide variety of stores the mall has 11 cinemas, a gym, a ballroom, an expansive food court and a huge gaming area with a variety of electronic game machines. The mall even has a university in it.
Roberto Santiago was born and raised in Joao Pessoa. He attended Marist College and went on to earn a business administration degree from the University of Joao Pessoa. After graduating, Santiago started a company that made decorative objects. The unique, innovative methods he developed for producing and marketing his products helped to make him very successful. Santiago then spent some time working with Café Santa Rosa before he became involved in the mall development business. It is Roberto Santiago’s ability to attract people of all ages to his malls that make them so popular.
An avid sports fan, Santiago is a very talented driver. He has won a number of trophies while participating in karting and motocross championships. This has also helped to make him a well-known and beloved figure. But it is his ability to identify good business opportunities and take advantage of them that has helped him to develop the reputation for being a smart, visionary entrepreneur. What has endeared Roberto Santiago to the people of Brazil is they love that he puts so much effort into creating economic opportunities and providing people in his hometown with a better quality of life.
Roberto Santiago’s Manaira Shopping Mall not only has 3D cinemas and VIP rooms for entertainment, the food court has excellent restaurants and top fast food franchises like the famous Espaco Gourmet. Plus, on the Manaira Shopping Mall’s rooftop there is Domus Hall. The two floor tall hall can seat 4,000 people and accommodate 6,000 people when the seats are removed. The hall hosts live concerts, art shows and cultural events. So many people flock to the mall, it has had to be expanded 5 times in order to accommodate them all. It has also helped to make the area more prosperous.
In 2014, Santiago opened a second mall. Called the Mangabeira Shopping Mall, it cost $240 million to build, employs almost 5,000 people and has a parking lot with 3,000 parking spaces. The mall has stores from 15 national brands as well as branches of 210 other popular brands. It features 6 movie theatres, an electronic park, 7 bowling alleys and activities for children, teens and adults. Plus, it’s in a prime location, is easy to get to for people throughout the area and it has even increased local property values.